SocialOS includes a powerful engine for social, user, and web analytics.
For social content, it can manage real-time tracking of:
- Trending and accelerating topics, users, and content.
- Topic associations (word clouds).
- Leaderboards by community.
- Engagement levels between individual users.
Engagement to a topic or a user can further be analysed by:
- Date / time range.
- Associated topics.
For web analytics, SocialOS can track user and visitor activity, and
link the resulting statistics with marketing campaigns and social
For more detailed analysis, custom analysers can be built using the
Filter API and Statistics collectors. These APIs provide fine-grained
selection of content and detailed real-time analysis.